January 12, 2012
KEXX, formerly X103.9, has flipped from alternative rock to adult hits as My 103.9. The flip ends much speculation that the station would flip to classic rock. That speculation started when the Twitter account of one X103.9's employees said the station would be flipping soon to classic rock. This ended up being a false message to deceive the market's other station. This flip leaves the Phoenix market without an alternative rock station.