Radio Station Information

News Talk 98.9 FM

WKIM 98.9 FM

City of License:
Munford, TN


Memphis, TN

Web site:

Cumulus Media (Radio License Holding Cbc, LLC)

WKIM is an FM radio station broadcasting at 98.9 MHz. The station is licensed to Munford, TN and is part of the Memphis, TN radio market. The station broadcasts News/Talk programming and goes by the name "News Talk 98.9 FM" on the air. WKIM is owned by Cumulus Media.

Station Coverage Map

WKIM-FM Coverage Map

Nearby Radio Stations

104.5 The River, 98.1 The MAX, KIX 106, Air 1 96.7, K-Love 94.9, WQOX 88.5 FM, WKNO 91.1 FM, W294BP 106.7 FM, 89.9 WEVL, WYXR 91.7 FM

Co-Owned Radio Stations in Memphis, TN

KIX 106, Soul Classics 103.5, 98.1 The MAX

Listener Comments and Reviews

dear sirs: since the city of memphis closed its schools it has no say in how the county schools are run, to the benefit of the children. all it can do is appropriate money for the schools and hope to gain input in this way. i believe the county is protected by state law here. this does include in my belief all city schools closed by the city in its rejection of the charter for the schools. as i said i believe the children who attend the city schools will be better off now that the county is in charge of the school system. i do not believe the people of shelby county will support consolidation. i know i would not. thank you. herman s. wilson ps my wife loves this station, especially when beth tells ken she was not talking to him.
By: herman s. wilson on February 29, 2012

i have listened to news/talk 98.9 for about 5 years. When I got into my car today to go to lunch,I thought I had accidentally switched stations because I was hearing rap. Was there not enough already? I hope I can find another talk station because I'm through with 98.9.
By: Sheila on February 27, 2015

I got in my car at 5:30 pm 2 27 15 there was rap .what a shock to a conservative person. I am so disappionted in this change.. i listen to this station in he morning for1hour and evenings fo an hour. The only other stationis am 600
By: debbie on February 28, 2015

Just what the market needed ---another rap and hip hop station. Cumulus decrees the city isn't worth talking about. Let's not listen to anything Cumulus owns.
By: LaShaun on February 28, 2015

Citizens were being informed of city, state and federal govt. affairs, but I'm sure this new Vibe(?) broadcast will be educational, too.😱
By: Jeannie on February 28, 2015

98.9 FM Goodbye - Adios. I'm done!
By: Taylor Dean on February 28, 2015

Just when you think it can't get any worse in Memphis. This is exactly what the young people in Memphis need is more RAP that teaches disrespect and lack of moral character. I listened to WKIM 98.9 all day, every day, from 0530 until approx. 1800 (6:00 P.M.) evry day without fail. I now only have the option of WREC 600 AM for my local information/news. I guess this is a continuation of the "Fundemental transformation" of the country as we know it. Needless to say I immediately took 98.9 off my preset stations list in my car, home, and portable communications devices. I really enjoyed the Red Eye Radio show, local morning show, Chris Plante, and the Andrew Clarksenior show. They will be sorely missed. Goodbye 98.9. Very bad business decision in my opinion.
By: Donald Flynn on March 1, 2015

Incredibly stupid and short-sighted business decision. I bet this new format goes by the wayside before the year is out. Rap? Really?
By: Robin on March 1, 2015

How could you think anyone sane would want to forego listening to intelligent, well-spoken, interesting, thought-provoking (not to mention amusing) men like Chris Plant and Marc Levin and hear instead the moronic music that is blasting out of every car in America. WHAT FOR? Was it done to out-shout the criticism of Obama? Sieg Heil!
By: Nicholas Candela on March 1, 2015

How surprised I was on Friday when I got in my car to go home and I heard RAP music in place of my News Talk. I thought I must have accidentally hit the advance button on my radio when I turned it on. Needless to say I have changed my presets. This has been the topic of many conversations this weekend. You have a lot of angry listeners on your hands and you have lost all of them.I would wish you Good Luck but I think that would be a waste of breath.
By: Karen on March 1, 2015

I have already made a call to you station but wanted to post my disappointment here also. I do HVAC in and around the city of Memphis. It is hard to get the AM talk station in some places so the FM station was great and my coworker and I love Chris Plante. Hip Hop REALLY? How stupid can you get.
By: Charlie on March 1, 2015

So disappointed! All the people you put out of jobs. Ben Ferguson, Forrest Goodman, Steve Butler & so many more. My truck driver husband listened to 98.9 for the traffic & I listened for the Conservative Talk. You have lost So many listeners!!! Bring back our Fox News Channel!
By: Trish Landis on March 2, 2015

I am so disgusted with Cumulus with replacing the ONE AND ONLY decent local news talk radio with RAP CRAP! Yup, that is what the city of Memphis needs, more rap crap to inspire the thugs in Memphis. Cumulus can kiss my butt as I leave them behind... and Memphis too for that matter.
By: Papa Tich on March 2, 2015

What can be done to remove the City of License from Munford, Tennessee. This format is not our idea of proper representation of our town. Dwayne Cole, Mayor City of Munford, Tennessee
By: Dwayne Cole on March 2, 2015

1930's Germany, here we come. Give the gullible public what they want to hear and shut out any opposition.
By: SNS on March 2, 2015

I can't believe you took good talk radio off and put the garbage rap on instead. This is just what people want to hear. What a terrible business decision. You are going to lose intelligent audiences.
By: Phyllis Kallaher on March 2, 2015

Bye Bye good talk station.... Hello stupid station and delete from my radio memory. I am better off dead than to listen to vibe now
By: Lane Meyer on March 3, 2015

Alot of people here in Northeast Arkansas enjoyed the talk radio. Every time I'm in my truck it's on or should I say was on that channel. Very disappointed with the change. Has to be some liberal executives calling the shots. I will boycott all Cumulus owned stations
By: Don Marshall on March 3, 2015

By: sandra on March 4, 2015

I am, like many, utterly disgusted that this change occurred... Sadly those of us that actually want to stay informed in today's fragile society are in the extreme minority, most prefer to drown out reality with lyrics and music that promotes the exact opposite of what was being spread by News Talk FM. I will openly boycott anything cumulus owns from now on, albeit futile.
By: Bobby on March 4, 2015

I cannot believe you guys thought Memphis needed another hip-hop/rap station. I have listened to 98.9 for a long time enjoying Red Eye Radio at night and the other side of politics during the day. Then you guys go and screw that up. A business decision? I doubt that. Will classic hip-hop pay the bills? I doubt that as well. I have changed my radio to AUX and now will listen to Sirius exclusively with the occasional exception of WKNO FM. Memphis radio has been a wasteland for years and I thought that 98.9 was really helping turn that around a little bit. But alas, you guys couldn’t hack it. 600AM WREC is beyond useless these days and now must also say that about 98.9FM. Great job Cumulus.
By: Gary G. on March 5, 2015

Will these guys be on another station? Will really miss Andrew Clark at!
By: Dave on March 5, 2015

Ditto the comments above! I can't believe that you replaced such good talk shows with the crude you have now. I was shocked when I thought I was going to hear Forrest & Steve & it was vibe. Also, thought I'd had the wrong station. I will never listen to that mess or your station again. I will also boycott anything to do w/cumulus. I guess if you want something other than thug stuff or liberal mess, I'll have to listen to Sirius. It'd be nice if you let us know where we can hear them but that'd be too much to ask - not like I'm going to listen to you anyway! Hope you reap what you sow.
By: Laura Gregory on March 5, 2015

Absolutely disgusted with the media brain washing people with their Hitler style censorship of what the majority believe and think! It's time 'We, Americans' start suing the media for their censorship of opposing views.
By: David on March 6, 2015

what happen to talk raido Savage Andrew Clark. All that is on there is crap. Well back to am 600. boycott you.???????????
By: charles rhoades on March 8, 2015

Well this was very disappointing, only because the line up for AM600 was awful. 98.9 was pretty much the only thing going and indeed it was The Voice of Memphis. You finally re-arranged everything to where you had a pretty strong line up.... and your trade off is Rap/Hip Hop. Do you realize that most of the FM stations in Memphis is Rap/Hip Hop. Wow. Taking you off my queue indeed, I liked the Morning/Afternoon and Eve programming but that has gone up in smoke. I'll figure out another venue, I'm guessing Memphis wants to be kept in the dark and the same old same old repeating itself. Peace n' Chicken Grease 98
By: A Concerned Citizen on March 8, 2015

A change in format from Conservative News & Talk/commentary to HIP-HOP? ? Just what we need in Memphis-- More disgusting trash, (so-called) music, disrespecting women, authority etc, etc. And silencing intelligent shows like Andrew C. Clark, Chris Plante etal. Well, not that you care but you just lost another listener! !!
By: James Scally on March 9, 2015

Liberals win out every time.
By: Jeff on March 10, 2015

Do not understand how this change could bring a better market share and/or demographic....what a slap in the face. Hopefully it will be quickly understood that the Memphis talk was a valued resource for those that enjoyed the variety of talk shows...ant explanation or forecasting of the change?
By: Craig on March 11, 2015

Rap? Hippo Hop? Really? Sirius XM here I come.
By: Jim Bob on March 12, 2015

Ditto, Ditto, Ditto, Ditto and so on. Rap! Really! Already was listening to Sirius XM more except for Andrew and Ben. Guess it will be 98% and you certainly will not be the other 2%. Adios
By: Sandee on March 12, 2015

This is just what happens when Conservatives say things that offend liberals. They find a way to try and shut us up. This is why Memphis is a declining city that will end up like Detroit. No respectable companies are going to want to advertise on this station now and this is why it is so hard to get for Memphis to be respected.
By: Don - A Navy Veteran on March 12, 2015

ditto. i thought i'd messed up my radio at first. are conservatives so dangerous that they can't be allowed to speak? i will really miss the programs including the late night programs.
By: Rhonda on March 14, 2015 talk radio coming back? I sure hope so. Unbelievable that they would change to, of all things, RAP! The liberals of Memphis win I guess. Sad.
By: Genie G on March 15, 2015

I simply do not understand why they switched to music! There is enough music on the radio now! Unbelievable! 98.9 is off my list until they go back to news/talk with the same programs! The kind of information you got on 98.9 was not much needed in my opinion! I do believe this is an move against the conservative group without a doubt. They had great programming and replaced it with music that is communicating WHAT?! WOW.
By: Ernest on March 17, 2015

I miss hearing the local and national news. Many times, especially on local issues, 98.9 informed the Memphis audience of unmentioned facts. At election time in major races all the candidates were invited to talk. It is so difficult to hear all sides of an issue or pertinent facts about a candidate, it takes more time than most of us have. However, our type of government requires informed citizens. Cumulus before it changed was providing a much needed service to enlighten Memphis. It is sad to see the media become one view or inane. Does anyone know where we can hear Andrew Clark Senior and the rest of the guys?
By: Sara on March 18, 2015

Music, did someone say music? There is absolutely nothing musical about Rap. There is plenty of room for good talk radio, and the public participation that format encourages. We can always see the other side of Memphis life by tuning in to the TV series, The First 48.
By: David on March 18, 2015

Where can we find Andrew Clarksenior and Ben Ferguson ?? Can't believe they were replaced with hip hop/ rap.
By: Susan on March 18, 2015

I too like everyone else, am so disgusted with the new format of 98.9. I enjoyed listening to Andrew Clark, Ben Ferguson and all the others during the day and being kept in the loop about what was REALLY going on in the area and in the world giving others the opportunity to put their in put into the political scene. I enjoyed the format and the conversations with everyone able to give their thoughts. So, who put a stop to this? Someone in government? Has it really become too threatening to have a station that will tell it the way IT REALLY IS BEHIND CLOSED DOORS? I believe the comment "1930 Germany here we come" is a lot more real than any of us truly want to believe. All of our news is all one sided Liberal Left Wing and only what certain people want us to hear. These are very sad days in America which I never thought I would ever see......God please forgive America's citizen's for turning our back on You.
By: Susan L on March 19, 2015

So much for that station. Rap? BS!
By: Chuck on March 23, 2015

I will NOT listen to Ni@@@@ music.
By: Anonymous on March 23, 2015

its a shame, but the left progressives, are everywhere, I really miss mark Levine...
By: greg on April 3, 2015

I am very dismayed that 98.9 WKIM has turned to Rap music. Who had the bright idea for that? I miss my talk shows especially Andrew Clark Sr. I don't what it will take to change the radio atmosphere back but please give us back Conservative Talk. I now listen to WREC 600 AM. No more CUMULUS
By: David deBlois on April 4, 2015

I miss Ben Mark and Michael, Savage that is. I just don't understand how they could be replaced with that awful rap. I wish someone would tell me how we can get the talk line-up back on.
By: jean bowden on April 14, 2015

I am very disappointed that Cumulus changed the format for 98.9.The best show was John Batchelor.He really prepared for his shows and actually read the books of authors he had on the show.There is no way to hear his show now on local radio that I am aware of.I know you can listen on the internet but I can't find the show on a local Memphis radio station.I thought Andrew was pretty good too.You knew Savage was going to bring it everyday.I guess the liberals got their way with Cumulus.KWAM 990 has some good shows so I guess I will leave the radio there for now.
By: Bill on April 19, 2015

Furious beyond words. It was the only station worth anything on the FM dial. CUMULUS totally blew this one....
By: Kelly on April 21, 2015

I was looking forward to listening to Michael Savage on the way to work when,Surprise!!,the station changed to that god awful hip-hop crap.I'm pissed off terribly and ready to kick somebody's liberal ass.
By: Bobby Hudson on May 8, 2015

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