Basic Radio Station Information

La Preciosa 100.7 y 100.9

KPRC 100.7 FM

City of License:
Salinas, CA

Spanish AC

Monterey-Salinas-Santa Cruz, CA

Web site:

Live Stream:

General Manager:
Rhonda Mccormack

iHeartMedia (formerly known as Clear Channel) (Cc Licenses, LLC, As Debtor In Possession)

903 North Main Street
Salinas, CA 93906


KPRC is an FM radio station broadcasting at 100.7 MHz. The station is licensed to Salinas, CA and is part of the Monterey-Salinas-Santa Cruz, CA radio market. The station airs spanish ac programming and goes by the name "La Preciosa 100.7 y 100.9" on the air. KPRC is owned by iHeartMedia under the supervision of General Manager Rhonda Mccormack. This station broadcast a majority of its content in Spanish.

Nearby Radio Stations

K-Love 88.9, K-Wave 96.9, KZBV 91.3 FM, KIPW 103.1 FM, 105.1 K-Ocean, The Beach 101.7, La Suavecita 107.1, 95.5 Bob FM, 92.7 KTOM, KAZU 90.3 FM Power Talk 1460AM & 101.1FM

Listener Comments and Reviews

Do you announce events in Watsonville? Please contact me either way.
By: Shelly Grever on July 18, 2013

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